5 Keys On Selling Your Home

Dated: 03/07/2018

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The busiest time of the year for real estate is about to spring; here are the key tips that will get it sold quickly and smoothly. When winter ends you need to be ready as this is the busiest time of year for real estate. You cannot afford to procrastinate as thousands of Americans are already getting ready to list their homes. If you plan on selling, here are five keys to success to make sure your home makes it to closing before the dog days of summer are upon us.

What time is it
Spring and summer is the busiest time of the year for real estate. It’s all about the prefect transition time for parents, meaning schools summer break and kids running free. The weather is nice and it's simply a convenient time of year for families to house-hunt.  50% of all home sells will occur between Easter and end of July, according to the National Association of Realtors.

One of the best things you can do to sell your home fast is to take advantage of the busy times.  Prepare your house to sell during the cold time outside, clean, declutter paint and stage your home, more on that below. By having it ready when the market heats up it will make a tremendous difference in the amount of positive attention your listing receives at peak season.

Right price…ask Mr. Wonderful on Shark Tank
Yes, the Triangle market is hot, that’s only at certain price points.  The absolute worst thing you can do when trying to sell your house is over price it. Many sellers list their home for an ambitious price, figuring they can always reduce it later. Folks will see it online first, if it’s overpriced your listing just got the left mouse clicked and the buyer went to the next listing. 

Studies show that homes that sell quickly tend to sell for more than their original listing price, meaning they were priced aggressively and appropriately right from the start. Winners in this market are listing slightly below market value, one it sells quickly two its sells for more, why, multiple bids!  In contrast, homes that sit on the market for four months or more sell for an average of 11% below the original asking price. Defer to your real estate agent, who can perform a Comparable Market Analysis (CMA) for your local market and recommend a good price range for your house. BTW its free!

It’s Gotta Go
When trying to sell your house, clutter is your enemy, especially if your home is on the small side or ‘cozy’ in real estate lingo. A key to showing your house is to let the buyers to imprint themselves living there.  It’s ok to have a storage container placed outside in the drive or even use the garage to storage.

On a similar note, it's also a good idea to de-personalize the house. While you're trying to sell, take down the family photos, diplomas, and other "personalized" items.  Whats, the goal, get that buyer to imagine themselves living there, a good tip is select a few empty picture frames, be clever write something in one of them.

The biggest challenge here is figuring out where to put the stuff. You can temporarily store your things in the attic, at a friend or relative's house, or rent a storage unit nearby while your home being marketed. Sound like more trouble than it's worth, yes it’s a pain and yes it really works!

Make it the Star
The majority of homebuyers today do their house-hunting online. 90% of you according to Google and the National Association of Realtors, started their search online while buying. It's important to give worth and substance for those who are clicking away.

Your listing photos should only be taken after you've completed the de-cluttering. And for ‘God Sakes’ don't just snap some pictures with your phone. Many real estate agents are skilled at taking good listing photos or will use a professional photographer. This could end up being well worth the investment, especially if the home you're trying to sell is at the higher end of your market, or if there is an abundance of comparable homes on the market in your area.

Remember that the purpose of listing your home online is to make people want to see the home in person. Make your listing photos count buyers should think, “I like this house and want to schedule a showing.  Amateur photogs who produce poorly lighted and show cluttered spaces just want to cut it.

No Redoes for a First Impressions

The golden rule of business makes a good first impression. No surprise it sets the tone for the entire showing. The to do list, before your first showing are:

Mow the lawn.

Trim all hedges and get rid of any weeds.

Wash all windows (natural light through clean windows looks better than light shining through smudges).

Make sure all lightbulbs are working and replace the ones that aren't.

Give the front door and garage doors a fresh coat of paint.

Vacuum the carpet, mop hardwood floors.

Get pets out of the house.  Take the litter box too!

Each potential buyer should be considered as a onetime event. Make the absolute most of it as each person is opinionated, good or bad, we will all process a house within 90 seconds of getting out of the car and entering whether your house is worth their time and effort. So, it starts with curb appeal then the front door, they haven’t even walked inside, and 35 seconds are gone. Making the effort to do all these things is key, we will make sure that once inside the next 15 minutes are as positive as possible!

To sum it up, if you want to sell your home fast, you can't think of it as "your" home any more. Look at it from a buyer's point of view. Price and appearance, equals sold… One last thing some of you are great decorators, the rest of us including me are not.  Do not take offense if your realtor talks to you about staging your home. Yes, there are out of pocket cost for you, but Aunt Sophie’s living room furniture handed down to you may not be the right fit. Remember your selling time to separate your emotional attachment and imprint a new living space onto the buyer.  

About HTR Capital Group:

HTR is an independent company with local roots and national branches through its membership Referral Exchange, a network of over 20K licensed agents in all 50 states. HTR has strong working relationships with area builders, developers, businesses and city/county/state government officials. HTR believes Customers First is a Win-Win situation! No real estate transaction is too large or too small for the HTR team! For more information, visit www.HTRRaleigh.com or contact Gregory Buscher, Realtor at 919-795-9720 [email protected].

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Gregory Buscher

Anyone who knows me will tell you I have never met a stranger. I enjoy getting to know people and helping them however I can. That’s what prompted me to change career paths and become a Licensed R....

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